mazahir
In today’s world, everyone wants to rank their website, blog, an e-commerce store, or their portfolio on Google to grow up their existence on the internet. Finding perfect keywords and writing a quality blog post is no more difficult for you after reading this article carefully in which I have explained all the tips and tricks on increasing your website traffic and ranking on Google.
Make a lightweight website to load your page in less than 3.5sec
According to Google standards, a website or blog should load earlier than 5 seconds because it irritates the visitors if it gets longer to load initially. According to a survey generally, a website page completely loads in a maximum of 10 seconds and 2MB of data including HTML, CSS, Scripts, and Images.
Use a scalable CMS (Content Management System) to develop the website
Creating a blog or an e-commerce store, we always think about having a secure and scalable back-end programming language platform to make sure that the website should be compatible with all modern website standards and advancements. This includes the security updates of the website server hosting and the use of an SSL certificate. Bloggers, NEWS, and E-Commerce stores mostly use open-source WordPress /Shopify for easy and smooth economical development. Other custom frameworks like .Net Framework, Java, PHP, and Python can also be used as per your requirements and budget.
Analyze and optimize your post Titles, Heading, and Metadata descriptions
While writing a post following things should be considered to get more traffic and attract the visitors to your website:
- Always start your blog post with a <h1> heading tag (which is used for the highest 32px size) to keep the focus of the visitors
- Do not use long titles in your posts
- Try to use focused keywords in the metadata of the page/post
- Use advance text editors (tinymyce, CKEditor, WYSIWYG) to write your articles
Structure Permanent link Properly for SEO
The linking structure of the blog/e-commerce store is very important, Google AI spiders/crawlers and algorithms detect your post links.
- Posts links should be small and precise according to the post title
- Always use a dash (-) to separate your URL
- Try to use the (%post-name%) structure when your website is developed in WordPress CMS
- Include your focused keywords in the post title, body, and URL
Link your articles with Internal and External posts to rank your website
Website linking which is also known as Backlinking, strong website backlinking always gives good results in terms of website ranking and grasping the traffic to the website. is very important to grasp the traffic on your website
- Internal linking means attaching the link of the article to other blog posts of your own website to shuffle traffic and vice versa. Using Relevant focused keywords tells Google about the niche of the website and interlinking of whole the website. We can use a suitable number of internal links in the article.
- When a strong big blog /website attaches your website/article link on their website having higher traffic flux will definitely increase the traffic and ranking of your website.
Backlinks can be purchased from other websites having higher DA (Domain Authority) to increase traffic flux on your website. Remember to backlink and use internal linking of relevant niche websites to get more relevant fruitful traffic otherwise, there will be no positive impact.
Try to use Heading tags in descending order
Using heading tags in your content makes Google realize what is more important in your article and how you have managed the content to show the visitor.
- HTML <h1>Heading</h1> Heading tells Google that this is the main heading and summary of the article and smaller heading tags tell the crawler that the text below the heading is a paragraph. Do not use this heading tag multiple times.
- Tag <h3></h3> is used for subheadings in the article and if we check and analyze the website SEO score, it also affects the ranking of the article according to Google standards.
- The paragraph tag is used for descriptive content of your website and we can use it unlimited times in an article.
Compress images size and keep good quality & image format
On average, an image in the post should not exceed 200KB and there must be at least 2 images in a post depending on the niche. Always try to compress the images in available tools, a few free online tools provide image compression of all common image formats smallseotools, tinypng, simpleimageresizer, and toolur which reduce image size and dimensions while maintaining high image quality.
Make a Mobile-friendly Responsive Website
There are 4 types of visitors to your website; laptop, desktop, mobile, and handheld PDA’s:
Always use BOOTSTRAP theme design to develop your website which means it should have different views depending on the device. Media queries are frequently used to enhance the visibility of the content as well as advanced HTML CSS tags.
- A study conducted in 2022 shows that 58% of all internet users use mobile for purchases (Source: oberlo)
Desktop plays an important role here, too. After all, depending on the user and product, browsing a site is much easier on a bigger screen. 90% of the internet users browse social media on mobile.
- 47.59% of traffic is mobile and 48.88% is desktop. (Source: statcounter)
According to stats surrounding mobile traffic vs desktop traffic in 2021, most internet traffic still comes from desktop devices – 48.88%. 47.59% comes from smartphones. Only 3% traffic is of Tablets users.
Use Free/ Paid WordPress plugins like Yoast/ AIOSEO (All in One SEO) for Meta Tags of content
There are many plugins that are used to write an SEO-optimized article which helps in writing better content by adding relevant metatags, AIOSEO Score of the blog if you are using WordPress for blogging. YOAST helps in optimizing the whole website as per SEO standards and it has 5 million users and more than 350million times downloads.
Conclusion
Quality content is always a winner! Constructive SEO is all about your niche content and keeping the focused community in mind. If your content is informative, it adds value to your visitors and they often visit your website for an extended time period of an average of 2-3 minutes, your keywords are likely to be ranked on Google. All the other tools and techniques discussed above play a very important role in ranking.
